The member for Yellowhead is absolutely right, Madam Speaker. Farmers will still have the option of a Wheat Board. It will still be at the same address and it will probably still have some of the same marketers, analysts and sellers that it has had all along to create the continuity.
It has a tremendous brand and the brand is based on the quality and consistency that farmers supply to all of the entities that sell the product. The Wheat Board has slid dramatically backward in the last few years. We are down to less than 15% of the global demand. We used to be above 25%. We have lost that, but what we have maintained is the brand, the quality and consistency that only Canada can supply.
We need more of that. We need more options. Some of the number one buyers from the Canadian Wheat Board, flour mills like Warburtons in Britain, have asked us, now that we are getting rid of the single desk, if it will be less prescriptive and if they can try some different menus and ways of grinding, and we are saying absolutely. We have tagged them out with Earl Geddes at CIGI and we will start to move more product to Warburtons.