Mr. Speaker, our government does not believe Canadians should receive emails they do not want or did not ask to receive. That is why we introduced and passed legislation that would prohibit unsolicited text messages, including cellphone spam.
These new rules will effectively protect consumers from spam and other threats that lead to harassment, identity theft and fraud, giving Canadian businesses clarity so they can continue to compete in the online marketplace.
Canadian businesses say that they are concerned about being compliant with the law by the July 1 deadline. All business owners can be assured that although these new rules come into effect soon, they will have 36 months to renew consent with their existing clients.
Our government has taken every step to limit the impact on Canadian business, while continuing to stand up for Canadian consumers.
For more information, consumers and business owners should visit fightspam.gc.ca.