With respect to advertising for the Canada Revenue Agency (CRA) for the years 2003 to 2015 inclusively: (a) what was the advertising budget for the CRA, broken down by year; (b) how many different advertising campaigns were created and used, broken down by year; (c) how many different advertisements were produced and used, broken down by year; (d) what was the total cost (design, production, airtime, printing, etc.) for the advertising campaigns in (b); (e) what was the total cost (production, airtime, printing, etc.) for the advertisements in (c); (f) what was the cost to produce the television, radio, print, or online spots, broken down individually by advertisement; (g) what companies produced the advertisements, broken down individually by advertisement; (h) what was the cost of television airtime for the advertisements, broken down individually by advertisement; (i) on which television channels were the advertisements aired; (j) what was the cost of online airtime for the advertisements, broken down individually by advertisement; (k) on which online platforms were the advertisements aired, broken down by (i) free media (i.e. posting to YouTube), (ii) fee media (i.e. online commercials); (l) what was the cost of ad space in newspapers and other print publications, broken down individually by advertisement; and (m) what programs or divisions of CRA were responsible for (i) overseeing and coordinating production of the advertisements, (ii) financing the production of the advertisements, (iii) financing the purchase of airtime both on television and online, and print space in newspapers and other print publications?
In the House of Commons on June 11th, 2015. See this statement in context.