Madam Speaker, British Columbia is known for its excellent wines and wineries. Under the EU deal, we fought to get it to keep certain areas that are branded. The EU has been able to do that. For example, we cannot call champagne “champagne” anymore, because it has been branded in the EU. We expected some reciprocity to call certain zones under the Canadian flag that way, but that was not permitted. It was not even supported by the government of the day.
In the House of Commons on February 6th, 2017. See this statement in context.