Mr. Speaker, I rise today on the eve of its 30th anniversary to recognize Éduc'alcool's great work. Taking action against excessive drinking, it started small, helping other organizations repair the damage caused by alcohol abuse.
Over time, as it grew, it took on the challenge of prevention. Its slogan “La modération a bien meilleur goût” and clever marketing approach has been incredibly successful and it is renowned for its educational programs and common-sense approach. Éduc'alcool is a beloved and respected voice on the harms of excessive drinking and alcohol policy.
This October, Éduc'alcool is launching a Quebec-wide contest called “En octobre, on compte ses verres”. I encourage everyone across Quebec to take part and count their drinks in October. Moderation is always in good taste.
Éduc'alcool deserves our recognition for making Quebeckers more accountable and aware of the harm posed by excessive drinking. I thank it for all it does.