Madam Speaker, I think anonymizing and aggregating data is extremely important. One example we saw where that was not necessarily taking place was with Tim Hortons. A couple of years ago, if someone had the app and was going to the store to buy a product, or if they just had it on their phone and went through there, Tim Hortons would track where people were going for a period of time after they had been at the store. It was very clear where that data was going and what it was going to be used for, because it was not anonymized or aggregated.
I do think there is something to be said for having a proper regime in place to make anonymization and aggregation take place. It does happen in some cases, but I think it needs to be utilized a lot more in cases where people's data is there. People need to know for sure, have absolute confidence, that it will be done and that the data cannot be unscrambled. We have heard many times in other committees that the unscrambling of data can happen and that it can happen quite quickly too, so we need to make sure people are protected, even if their data is being anonymized and aggregated.