Mr. Speaker, with regard to (a), the Clerk of the Privy Council Office was the highest-ranking official who approved the campaign.
With regard to (b), the Clerk of the Privy council approved the campaign on March 17, 2025.
With regard to (c)(i), digital Advertising purchased programmatically including static, audio, video and connected television advertisements were scheduled to begin on March 21, 2025. Social Media Advertising on Meta, TikTok, Snapchat and Reddit were scheduled to begin on March 24, 2025.
With regard to (c)(ii), programmatic advertisements went live on March 21, 2025, and social media advertising went live on March 24, 2025, apart from Meta advertisements, which went live on March 26, 2025, due to a technical issue.
With regard to (d), the Policy on Communications and Federal Identity allows deputy heads of departments to approve specific types of advertising to proceed during general federal elections. The Clerk of the Privy Council is the Deputy Head of PCO. He approved the continuation of the Choose Canada campaign during the 2025 federal election on March 17, 2025.
With regard to (e), no steps were taken to suspend the campaign, as the Clerk of the Privy Council had previously provided approval for the campaign to continue during a federal election.
With regard to (f), the first phase of the campaign ended March 31, 2025.
Lastly, with regard to (g), the total net expenditure of this campaign is $2,517,000. This figure includes production costs, media costs and fees. Following the completion of the media agency’s billing reconciliation, additional credits may be received which could impact this figure.