That is right.
Mr. Speaker, I understand the intent in 2021, when Parliament legalized single-game sports betting in Canada. This was achieved with the objective of bringing gambling activity out of the illegal market and into safe, regulated frameworks. The legislation granted provinces and territories authority to regulate their own sports betting markets to promote responsible gambling practices, but since its legalization, provincial and territorial approaches have been fragmented, creating gaps across Canada.
While most provinces have stuck to a public, regulated model with government oversight of the industry, Ontario, for example, has opened its market and allows private gambling companies to operate and advertise in the province. What begins as persuasive advertisements through the province can quickly and easily turn into engagements in illegal, unproductive or offshore activity.
It should bother every jurisdiction that has not loosened its market that its own populations are being encouraged to place bets with companies that legally they cannot bet with. If they have held back on privatizing because of a more cautious approach, then why should their populations be bombarded with ads from one province that has decided to open the floodgates? This is at least one thing a national framework would undoubtedly address.
As it is, protections for gambling ads nationally will only be at the level of the lowest common denominator. The Internet, or even traditional cable, cares little for provincial or territorial boundaries, and all Canadians deserve the same degree of protections from gambling promotion and its associated harms.
Problem gambling is federally recognized as a public health concern and warrants the same seriousness of treatment as other harms in Canada. Like tobacco, alcohol, cannabis and vaping, gambling risks are not distributed evenly across the population. Aggressive marketing can exacerbate harm among the most vulnerable to addiction. When betting odds, celebrity endorsements and winning inducements are broadcast repeatedly during sporting events or on social media platforms watched by millions of Canadians, including an abundance of children, we are no longer talking about neutral information; we are talking about normalization and encouragement of risky behaviour that is more easily accessible than ever before.
Even in Ontario, where celebrities and athletes were recently banned from promotions, there are some workarounds. These individuals can appear in what purport to be public service ads put out by companies that encourage a person to “bet within your limits”. This is almost worse, because it still affiliates an athlete with a brand, but it also tells people that as long as they know their limits, gambling is a safe and healthy practice.
Bill S-211 recognizes this reality. Bill S-211 acknowledges a legitimate public concern in protecting Canadians who are most vulnerable to the proliferation of advertisement in recent years. It calls for a unified approach across Canada to close the gaps in advertising abuse to protect youth and those most vulnerable to persuasive marketing and addiction.
I hope all members will recognize the merits of having committee study this bill and that all members will engage in this discussion so that we can do our best to keep Canadians safe.
While I am on my feet, I know this week has been tough, especially because we have lost young Canadians. We owe it to these young people to make sure their future is bright and frameworks are in place that work for them. I want the communities that have been impacted to know that the people of Waterloo are with them in our thoughts and prayers, and we will continue to stand by them.