Mr. Speaker, I really appreciate the opportunity to speak to the bill, which is the least we can do to tackle this emerging scourge in our public life, in the lives of our kids and teens and young adults, this scourge that affects and has the risk of tainting some of the most joyous activities that we take part in as a country.
It has now been five years since Bill C-218, which allows provinces and territories, through their conduct and managing responsibilities, to enable single sports betting.
Where are we now? What has happened in those five years? We have seen a massive expansion in sports betting and betting generally, gambling generally, enabled by some very potent online tools. Here are some examples of what is happening. I am going to focus my remarks especially on sports betting and the advertising components of that because I think that is the nub of the issue that is emerging at this point in time and that is causing so much public concern. It is a quiet concern at the moment, in households, in high schools, in university and college campuses, but it is starting to spread. We are starting to see the evidence of a real damaging phenomenon, which is being aided and abetted by ubiquitous advertising for online sports betting.
This is maybe a propitious time to have this conversation. We are about to have the NHL playoffs, in which three Canadian teams will be participating. We are about to enjoy and be one of the co-hosts of the FIFA championship. These are fundamentally positive experiences that unify and bring together millions of people around the world, millions of Canadians, especially young Canadians. It is especially pernicious that it is the joy of those activities that is subject to the advertising lure, not the activity itself but the betting on those activities, which I think really demands action.
Where are we in the last five years? Here is some information on young people and their online betting habits. According to a joint report by Greo Evidence Insights, the Canadian Centre on Substance Use and Addiction and Mental Health Research Canada, Canadians who reported betting online in 2024 were 45 times more likely to qualify as problem gamblers than those who played the lottery exclusively. It is the toxic combination of the online tools that are available, plus the advertising lure and the great appeal of a fundamental activity that is joyous, that is resulting in some of these concerning trends.
Here is some more information from a study last month in Ontario: “The rate of young men contacting Ontario's mental health helpline for gambling-related problems has increased by more than 300 per cent after the province allowed private online gambling....The study further found that between the dawn of online gambling privatization in April 2022 and August of last year, the number of active player accounts per 100,000 people aged 15 or older increased from roughly 2,160 to more than 7,300, a 239 per cent increase.”
The stories that come out are sometimes told anonymously and sometimes told in hushed tones. There was a recent Maclean’s article about the growth of online betting and online sports betting in particular, and it very well captures how it is online sports advertising that is part of the key lure. This is a story about an anonymized man named Phil.
I quote from the Maclean's story: “Phil was a fantasy football fan and, suddenly, when he researched players and teams on TSN and other sites, his screen was covered with ads for betting platforms like FanDuel and DraftKings. His friends, with whom he’d dabbled in sports betting, were all switching to the apps. It was more exciting. They could bet not just on wins and losses—”
This was the original idea of the single sports betting.
“—but all sorts of in-game happenings: the number of touchdowns or goals, how many catches a specific player got, a coin flip. They could also bet on obscure sports, like Ping-Pong. Over the next few months, they devoted more of their time and money to betting.”
We know that online advertising. especially for online sports betting, has historically used celebrity likenesses. We are familiar with the use of Wayne Gretzky and Connor McDavid.
The Maclean's article continues: “One analysis by CBC Marketplace and the University of Bristol found that sports viewers in Ontario spent an average of 22 per cent of each game looking at gambling ads in some form, with the vast majority plastered directly on the court, play surface or rink itself. In one Raptors-Bulls broadcast, nearly 40 per cent of the game had sports-betting ads somewhere in frame.”
Sports are joyous activities. They are activities we want our children to participate in. These are people and teams we identify to our children as heroes. At the same time, we are potentially subjecting them to one of the most insidious forms of addiction, which can empty their pocketbooks and destroy their families. They are specifically targeted to young men through algorithmic means and various forms of targeting.
This is something the House cannot allow to stand. I appreciate the concerns of my colleague opposite about jurisdictional issues, but the evidence is too strong. The choice that Parliament made five years ago has, yes, resulted in the growth of an industry, but at that time, we did not have the technological power to identify and lure people in this way.
I want to share a news article from today's New York Times about a police chief in New Haven, Connecticut, who resigned abruptly after his deputies saw red flags, including missing money. He has pleaded not guilty to embezzling city money to gamble on sports. In December, he asked one of his lieutenants for a $500 loan. He took money that was to pay informants and left behind an IOU note.
Three of his deputies confronted him in January. When they gathered in his office, he explained that he was addicted to gambling. The deputies were confused. They had never seen him gambling, one said, according to an arrest warrant. The gentleman tapped his phone on a conference table and said, “It's on the app.” In a year, he had wagered about $4.46 million on DraftKings and FanDuel accounts, according to investigators. His career is over. His life is in shatters.
It is, again, the toxic combination of new technologies and the advertising that is leading to this. These are things we invite our kids to participate in. There is a toxic combination of new technologies and new marketplaces that the choice of the House five years ago opened up. It has resulted in a tsunami of advertising, celebrity figures and others to all be exposed, including outside provinces in which these marketplaces exist.
For instance, although Ontario runs the largest privatized electronic gaming marketplace, young people in provinces outside Ontario also have the potential to be exposed. We need to protect all young people and ourselves from this. We need to preserve and hold as sacred as possible the rituals and passions that make sports beautiful.
With respect to public health spaces, when it comes to online gambling and the prospect of it having an addictive quality, people conjure up restrictions on tobacco and alcohol advertising. Indeed, that is useful guidance. However, this is an even more pernicious issue, because when it comes to advertising gambling or advertising tobacco, we know that these are known vices. Sports is not a vice. Sports is a beautiful thing. We want more participation in sports. We want our young people to actually be inspired by their female and male sports heroes in professional leagues.
It is quite concerning to see the alignment in some cases between sports betting companies, the advertisers, the leagues and the teams, but we can do something about it. We can address the online advertising marketplace and other advertising marketplaces that lure people in.
A few months ago, Jim Bradley, an important person in my life and in the lives of many people in Ontario, passed away. The member for St. Catharines eulogized him very well in a member statement around the time of his passing. Jim Bradley was a lifelong defender of public health and a lifelong opponent of the expansion of gambling. The House has made a decision to honour Jim Bradley, to honour the young people we want to protect and to honour all people who are at risk of this kind of pernicious pull into an activity which can be controlled in a safe way but is not, because of the advertising and the very specific connections through online luring into unrestricted gambling on sports.
This is something we can do. The least we can do right now in the House is to pass the bill, send it to committee and give it the consideration it deserves as we take on this scourge.