Madam Speaker, I was surprised to hear the member for Winnipeg North essentially deliver two speeches. First, he gave a 20-minute speech, and then he basically gave another one in response to the questions he was asked.
Before I get started on today's completely ridiculous opposition motion—and let me be clear, by “opposition”, I mean the Conservative opposition—I want to point out that we in the Bloc Québécois would never have launched such an attack on one of the tools we have to defend Quebec culture and, yes, even Canadian culture.
Before I begin to discuss the Conservatives' ridiculous stubbornness in attacking anything that could possibly help our culture survive and even thrive in the new global digital environment, I would like to take a moment to acknowledge the contribution of the member for Laurier—Sainte-Marie, not in his capacity as environment minister, as members did yesterday, but in his capacity as heritage minister.
He and I both won our seats in the 2019 election and, like everyone else, I figured he would immediately be given the environment portfolio because of his long-time passion and activism. What a surprise it was when the then prime minister put him in charge of Canadian Heritage. I am sure a lot of people—himself included—thought that was not his dream job, but I do admire how seriously he took it. During his time at the department, he made it clear that culture truly mattered to him. In fact, he was the one who introduced the first version of the bill to modernize the Broadcasting Act, Bill C‑10 at the time, which died on the Order Paper when an election was called the following year after weeks and months of excruciating Conservative filibustering.
Bill C‑10 became Bill C‑11 in the 44th Parliament, and again, against all odds and despite all the Conservatives' stalling tactics, we ended up passing the bill in 2022. That means it is partly the political legacy of the member for Laurier—Sainte-Marie that we are defending here, because the CRTC decision that this motion is challenging stems from that act, which he introduced in November 2020. However, I doubt that this is an argument for today's cause. Still, I too would like to commend the contribution of this member, one of the few parliamentarians to stand up for their deeply held convictions and stay true to them, so much so that he chose to leave politics rather than swallow his frustration at his government's decisions and its lack of commitment to the environment and climate change.
I hope that this government and this Prime Minister will not cause the current Minister of Canadian Identity and Culture the same disappointment.
Let us get back to the Conservatives' motion, because we have to. We have no choice. Basically, what this motion is saying is that if people want to watch American shows, even if it means that Quebec and Canadian shows disappear, that is just fine. It is fine for American streaming giants to come here and make millions, if not billions, of dollars in Quebec and Canada without contributing to our broadcasting system. They think that is fine. Come to think of it, it would also be fine if there was no longer a Canadian and Quebec broadcasting system at all. Robert Charlebois, a great Quebec singer whom most of my Conservative colleagues have probably never heard of, used to sing that living in this country is like living in the United States.
The Conservative motion talks about the contribution that they are calling the Netflix tax, a commitment by American giants to use part of their revenues to ensure that original Canadian and Quebec productions are made, both in English and in French.
Given a choice between protecting Quebec and Canadian culture and artists and defending Netflix, Amazon Prime Video and Disney+, the choice is clear for the Conservatives, and that is most unfortunate.
I cannot believe that some Quebec Conservatives, whom I hold in high regard, are endorsing such a motion. It is embarrassing. Our artists are barely able to fund their work and our producers are struggling and being forced to trim not only the fat, but also the muscle, while American multinationals are making billions of dollars at their expense.
The CRTC's decision did not fix everything, far from it, but it is more than just a step forward. It is a necessary step if we want to be able to stand up to the cultural tsunami that is being unleashed by the web giants.
Forcing them to increase their contribution to original content is not a penalty or a tax. It is about catching up. It is a matter of fairness.
Our traditional broadcasters have always had clear obligations: fund local content, promote the French language and support the next generation. Only digital platforms are exempt from that.
Although this measure is necessary, it is not sufficient in and of itself. First, we need to ensure that the money collected is actually used to support the creation of Quebec content, particularly French-language content. Quebec must receive its fair share. Most importantly, Quebec needs to be able to decide for itself how the investments will be used, but I will come back to that later.
Second, we must also guarantee that this contribution is not limited to funding. Quebec content, French-language content and Canadian content must be discoverable. As anyone who has seen The Glass House on Prime Video can attest, our TV shows are outstanding. They must be available and they must be given a chance to be successful. I would add that they must also be given a chance to be aired by the licensed broadcasters, which have been contributing to the system for decades.These broadcasters are once again being harmed. They must be able to afford to broadcast our TV shows, our original content, our stories.
Lastly, it is important to beware of unintended consequences. We also do not want the platforms to pass on this increase to Quebec consumers in the form of price hikes. Once again, the public should not pay the price for the government's past inaction or for making contributions to original Quebec and Canadian productions more fair. The Bloc Québécois will continue to fight to ensure that every dollar contributed by the streaming platforms is used to strengthen our cultural identity, protect our language and support and develop Quebec's unique creativity.
That is why, today, we are reaffirming our clear and consistent stance that Quebec should have its own communications regulator, a CRTC that is just for Quebec. The current CRTC makes decisions that profoundly affect Quebec culture, but it does so within a Canadian framework where Quebec is just one minority among many. Even with the best of intentions, this structure cannot fully reflect Quebec's reality. It cannot give francophones the weight they deserve. It cannot prioritize our creators the way we would. It cannot fully grasp the complexity of our cultural ecosystem.
The result is that, all too often, CRTC decisions dilute Quebec's unique characteristics with a one-size-fits-all approach. A Quebec CRTC would be better at defending our culture. It would allow us to adopt rules tailored to our market. It would allow us to impose clear requirements for French-language content. It would allow us to provide greater support for our emerging artists. It would ensure that local content is truly discoverable. It is not enough simply to produce content; that content must also be seen, heard and discovered.
These days, the major platforms have algorithms that overwhelmingly favour dominant content, much of it in English and too much of it foreign. Our content is in there somewhere, but it is often invisible and hard to find. If Quebec had its own CRTC, it could implement concrete measures, such as spotlighting Quebec content, adapting quotas, mandating promotion and requiring algorithmic transparency. The Conservatives do not like that word, but it would not be a burdensome requirement; it would be a lifeline.
Let me go back to the CRTC decision. We do support that measure, but with clear conditions. First, the proceeds must truly benefit Quebec, not in theory or in some watered-down way, but concretely. The funds must not be folded into bigger federal programs that force Quebec culture to compete with vastly different contexts. Quebec must get its share, and it must be able to decide how to use the funds.
Second, these contributions must be used to strengthen French-language content, not just to fund Canadian content as a whole. The language issue is crucial to Quebec. Without decisive intervention, the presence and influence of French will decline.
Third, no matter what, the cost must not be passed on to consumers. We know full well how the web giants operate. When they are forced to meet new obligations, they either challenge them in court or try to pass on the cost to users. The Bloc Québécois is opposed to forcing Quebeckers to offset the web giants' contribution costs. These companies are making a profit from the market. They have to contribute.
If we want future generations to be able to keep living, creating and dreaming in French, we need to take concrete action, even if it seems draconian to some people. Increasing the streaming services' contribution is only one step. The Conservatives want to stop our cultural content from flourishing in the new digital environment. The Liberals must not follow their example. It would be a real shame if the new Prime Minister and the new Minister of Canadian Identity and Culture did to culture what they have done to the environment, in other words, if they completely destroy the legacy of the member for Laurier—Sainte‑Marie.