Mr. Speaker, I would like to begin my speech on this motion by reading an excerpt from my party's official pre-election program "Creating Opportunities", commonly referred to as the red book.
"Canadian culture embraces our shared perceptions and beliefs, common experiences and values, and diverse linguistic and cultural identities: everything that makes us uniquely Canadian. Culture is the very essence of national identity, the bedrock of national sovereignty and national pride. It gives meaning to the lives of every Canadian and enriches the country socially, politically and economically".
At a time when globalization and the information and communications revolution are erasing national borders, Canada needs more than ever to commit itself to cultural development.
Since its creation in 1936, the CBC has been and continues to be an essential mechanism for defending our national cultural sovereignty.
The motion now before the House deals with the possibility of privatizing all or part of the CBC. Let me just take a few minutes to remind the House of the services provided by the CBC and the raison d'être of Crown corporations. The Canadian Broadcasting Corporation was created on November 2, 1936 pursuant to an act of Parliament. It reports annually to Parliament on its activities through the Minister of Canadian Heritage. Its provides comprehensive national broadcasting services in both official languages, that is French and English, in addition to running the Northern Service and Radio Canada International, a shortwave service for listeners abroad.
The CBC is governed by the Broadcasting Act and is regulated by the CRTC, the Canadian Radio-television and Telecommunications Commission.
The CBC has a permanent staff level of approximately 9,100 people. Seventy-five per cent of these employees are involved in program production and distribution, with the remainder providing administrative and support services. Apart from its own employees, each year the CBC provides work to about 25,000 Canadian artists, writers and performers such as musicians, soloists, members of groups or orchestras, singers, graphic artists, authors, critics, dancers, actors and actresses, to name a few.
It is the largest single employer of Canadian artists and has provided a training ground for many of our finest Canadian stars. Anne Murray, receiving one of her numerous and well deserved awards recently, thanked the CBC for giving her the chance so many years ago to launch her career.
The CBC has helped to develop and establish a wealth of Canadian stars whose unique ability to express their vision of Canada and what it is to be Canadian has helped us to know ourselves and each other. Without the CBC, Canadians would not have had the opportunity to share and appreciate the rich cultural diversity of our English, French, aboriginal and ethnic communities.
Talent development remains a key objective for the CBC. Variety specials with Canadian music stars and new Canadian artists as guests, the broadcasting of the Genie, Gemini and Juno awards programs are important tools through which our artists reach their public and gain national and international exposure.
The need for talent development is critical today, and of course more remains to be done. In an era in which new technology further fragments audiences and globalization diminishes national boundaries, the CBC's role in ensuring that there is a service to which Canadians can turn to see our images, hear our stories and be inspired by our artists is now more vital than ever.
The CBC is the principal instrument of the government's cultural policy. In 1994-95 its parliamentary appropriation is approximately $1 billion, representing 62 per cent of all federal appropriations to cultural agencies in the portfolio of the Minister of Canadian Heritage. In addition the corporation expects to raise some $396 million this fiscal year, mostly from television advertising, bringing its total resources to $1.4 billion.
With this funding the CBC offers and extensive array of separate services:
English and French television networks;
English and French AM mono and FM stereo radio networks, free of commercial advertising;
CBC North which covers more than four million square kilometres encompassing the Yukon, Northwest Territories, and Arctic Quebec by providing radio and television programs in English, French and eight native languages, also provides specialized training services for native broadcasters and journalists;
Newsworld, 24-hour national satellite to cable English language news and information service funded entirely by cable subscription and commercial advertising revenues but achieves its quality level by making extensive re-use of news and current affairs programming that is drawing on public funding;
Radio Canada International, a shortwave radio service which broadcasts in seven languages, provides material specifically targeted for Canadians abroad, consisting of the most popular domestic CBC programs, and plays an important role in promoting Canadian artists abroad, is managed by the CBC and financed by the Department of Foreign Affairs.
Both the English and French television networks have reached a remarkable 88 per cent Canadian content level in prime time. The television networks provide a balanced mix of news, current affairs, dramas, arts, science, music, variety, sports and children's programs.
Including the non-prime time schedule, about 69 per cent of CBC television broadcast by the English and French networks is Canadian produced though not necessarily all by the CBC.
The corporation is an important outlet for the work of Canada's independent production community. In fact, about 48 per cent of Canadian entertainment programs shown in prime time are produced either entirely by independent producers or in conjunction with outside producers or agencies.
While AM radio covers music and entertainment, its programming is primarily informational. FM stereo produces a wide variety of music, drama, arts and literary programs. All four radio networks offer Canadians commercial free, intelligent, appealing, and unique Canadian programming for which they have achieved a devoted following.
About 99 per cent of English and French speaking Canadians have access to CBC television. Almost 94 per cent of English and French speaking Canadians have access to CBC AM mono radio in their respective languages and 70 per cent of anglophones and 76 per cent of francophones have access to CBC FM stereo in their respective languages.
The ability to reach so much of our population comprised of two official language communities, scattered over a huge amount of rugged terrain and no less than six different time zones is a major technological challenge for the corporation.
Like the railroad, the CBC links Canadians every single day of the year in my riding with aboriginal peoples in the north, farmers on the prairies, fishermen on the east and west coasts, and everyone in between.
The CBC is also a proud ambassador abroad. In addition to the important role played by Radio Canada International, it maintains formal and informal contact with at least 10 international broadcasting unions and associations. It also encourages program exchanges and participates in more than 50 radio and television festivals around the world through which our artists and programming are promoted.
Of course, the CBC's mission is to carry out the official purposes set forth in the Broadcasting Act and it has the duty to conduct its activities in accordance with sound business practices. I fully agree with hon. opposition members in this House who think that we are going through a difficult economic period and that we should scrutinize every dollar of taxpayers' money that we spend. Nevertheless, advocating the total privatization of the CBC suggests that section 3 of the Broadcasting Act could be satisfied by the private sector or that we are prepared to forget about meeting the objectives stated there. Neither of these assertions is correct. Providing authentically Canadian broadcasting services of good quality to the whole country has never been and undoubtedly never will be something that the private sector could do profitably.
The efforts made to build our country never met the criteria of strict profitability. Nevertheless, we have built a remarkable country of which my constituents and I are immensely proud and the CBC has helped to shape it.
My colleague has already told you about the significant support measures that the government has offered the CBC. Nevertheless, given the serious financial difficulties before the government in the coming days, the Canadian Broadcasting Corporation is fully aware that it might have to change some aspects of its activities. If the CBC, in assessing how to face future difficulties, concludes that it could better serve the Canadian public by privatizing some particular aspects of its activities, the Minister of Canadian Heritage will let the CBC make that decision, as he said.
In conclusion, the committee of which I have the pleasure to be the chairman, the Standing Committee on Canadian Heritage, will be developing in conjunction with the CBC some of these ideas and sharing them with Parliament at a later date.