Canadian Heritage committee  It would be departments doing it, and I don't believe that it's public at this stage. The ad plan is the subject of a Treasury Board submission that has not yet been tabled.

Canadian Heritage committee  Yes. We produce an annual report every year. I think members may have been provided with the last copy, which was in 2014-15, and it breaks down the major campaigns, which we consider to be anything that's $500,000 and above. In addition to that, every single department that spen

Canadian Heritage committee  The one for 2015-16 will be published by January 30, 2017.

Canadian Heritage committee  Departments.

Canadian Heritage committee  Departments.

Canadian Heritage committee  Our role really isn't to make recommendations as far as media planning goes. As I said, our job is to check whether media plans adhere to the applicable policies and legislation. That said, my group is split into two sections. In one section, analysts review media plans and othe

Canadian Heritage committee  We don't make recommendations per se. We don't review specific advertising campaigns to say whether the right media choices were made. That isn't what we do. As I said, we provide the departments with the information on the subject. Absolutely no one determines that a certain ty

Canadian Heritage committee  Yes.

Canadian Heritage committee  Yes, those objectives are the ones set out in the communications policy.

Canadian Heritage committee  I don't know what time period they are talking about. As Marc pointed out, the choice of media relates most importantly to the audience and the objectives. That's important. If there is a need to reach out in a particular way to an ethnic audience, sometimes you have the choice o

Canadian Heritage committee  I don't have the exact number for the census, but if you want that broken down, I can get it.

Canadian Heritage committee  Yes, I can absolutely send that.

Canadian Heritage committee  It's important to recognize that advertising isn't the only means the Government of Canada uses to communicate with Canadians. It is just one of many ways. Significant investments are made in websites. Every department has its own website. The Canada.ca site is now available. All

Canadian Heritage committee  Very recently, we reviewed that component. We made sure that Internet-based communications reached every province and territory in the country equally. Our analysis took into account the breakdown of the population as per the 2011 Census of Population. I can assure you that all o

Canadian Heritage committee  Yes, absolutely. Under all communication contracts for advertising, ad agencies are required to adhere to the Government of Canada's Policy on Communications and Federal Identity. Agencies have a list of legislation and policies that they must comply with in making their recomme