Canadian Heritage committee  We don't make recommendations per se. We don't review specific advertising campaigns to say whether the right media choices were made. That isn't what we do. As I said, we provide the departments with the information on the subject. Absolutely no one determines that a certain ty

Canadian Heritage committee  Yes.

Canadian Heritage committee  Yes, those objectives are the ones set out in the communications policy.

Canadian Heritage committee  I don't know what time period they are talking about. As Marc pointed out, the choice of media relates most importantly to the audience and the objectives. That's important. If there is a need to reach out in a particular way to an ethnic audience, sometimes you have the choice o

Canadian Heritage committee  The one for 2015-16 will be published by January 30, 2017.

Canadian Heritage committee  Departments.

Canadian Heritage committee  Departments.

Canadian Heritage committee  Our role really isn't to make recommendations as far as media planning goes. As I said, our job is to check whether media plans adhere to the applicable policies and legislation. That said, my group is split into two sections. In one section, analysts review media plans and othe

Canadian Heritage committee  Yes. We use Facebook, YouTube, Twitter, Pinterest, Google, Instagram, LinkedIn, Snapchat, Tumblr, Reddit, all in different proportions, the largest of which are Facebook, YouTube, and Google, for search purposes.

Canadian Heritage committee  It's paid. The bill is given to the agency of record. The agency of record is the one that enters into the contracts on our behalf. The contract would be between the agency of record and these social media platforms. It's paid in Canadian dollars.

Canadian Heritage committee  It's billed. The invoice is in Canadian dollars and it's paid in Canadian dollars.

Canadian Heritage committee  Yes.

Canadian Heritage committee  Yes.

Canadian Heritage committee  If you had asked me for last year, I don't think I would have it off the top of my head, but this year there's been very little advertising. There's really only been one major campaign run this year, and that was the census campaign. Advertising has not gone on in the same level

Canadian Heritage committee  Yes.