Right.
I think part of it, too, is that you can use technology to get kids moving. If they have these devices in their hands, how can we, the adults, develop the programs and the applications that make it fun to move? We've seen a huge increase in the personal devices that measure your heart rate, walking, all that sort of stuff, connected to phones, iPods, iPads, things like that. You'll see many of them under trees at Christmastime this year.
If those things can be developed in a way that connects with kids, in the right way obviously, and that makes it fun for them so they can track and do things, that would be a huge step forward.