I don't think that is necessarily the case. One of the challenges we have is that much of this is a bit of an apples-and-oranges comparison. YouTube is primarily an online video platform, so we have a very wide range of creators on that platform who are all participating in the advertising.
When advertisers are investing in the platform, they are looking to reach different audiences in different kinds of ways, so the specifics of an individual artist's audience will actually vary the level of return they may receive. For instance, if you are creating musical content or otherwise that appeals to a very attractive audience demographic, advertisers are typically willing to invest more money in that class of advertising. If it's in a little more obscure area or you're advertising in a geographical region where the advertising rates tend to be lower—for example, in India compared to, say, the United States—that can also impact advertising revenue.