Evidence of meeting #23 for Status of Women in the 41st Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was leadership.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Christine Day  Chief Executive Officer, Luvo Inc.
Heather Kennedy  Vice-President, Government Relations, Suncor Energy Inc.

4:35 p.m.

NDP

The Chair NDP Hélène LeBlanc

Good afternoon and welcome to the 23rd meeting of the Standing Committee on the Status of Women. Today, we are continuing our study on the economic leadership and prosperity of Canadian women.

I would like to inform committee members that one of the witnesses whose appearance was scheduled for today has kindly agreed to her testimony being put back to next Monday. That witness is Claire Beckton, from Carleton University.

Without further delay, I would like to welcome the two witnesses who are going to take part in this meeting by videoconference. They are Christine Day, Chief Executive Officer at Luvo Inc., and Heather Kennedy, Vice President, Government Relations, at Suncor Energy Inc.

Thank you very much for your patience.

We will start with Ms. Day, who has 10 minutes for her presentation.

4:35 p.m.

Christine Day Chief Executive Officer, Luvo Inc.

Good afternoon to the committee.

As you may know, my former role was as CEO of Lululemon, so I'd like to open my remarks in the context of the work I did there.

Given there was a broad range of topics we could discuss, what I felt I could add the most value to was creating a company that was family friendly and where some of the best practices that we put in place to ensure that women's prosperity, leadership, and the family came first as a company. I'd like to share some of those practices with you, and then take any questions you might have on anything else.

For Lululemon, one of the things we did was to recognize that the Gini index, which is the difference in pay between the highest-paid and the lowest-paid workers in a company, has grown to over 500 times that of a CEO for the average worker. We decided to do some unusual pay practices to change this.

Any employee working for us who made less than $85,000 a year was entitled to up to a 16% pay increase, and we held our senior officers to a less than 3% pay increase, with the goal of putting more money in our mid-tier and entry-tier level workers so they could afford day care, houses, cars, pay off their tuition and loans, and to consume more in their daily lives, which then drove industry and the economy. This was our belief.

We also had a minimum of $15 an hour that we paid every employee, whether it was starting at $12 plus commission, or starting at $15. The goal there, as I stated, was to increase the income levels for employees at the early stages of their career and reduce the wealth that was created at the top of the company.

Another family-friendly practice that we put in place which I felt was very important to ensure the prosperity of women and families was to only allow meetings to occur between 9 a.m. and 4 p.m. This allowed people to accommodate day care and to be on time to pick up their children. The number one reason parents lose day care privileges is from being late to pick up their children. We created family-friendly policies that allowed our workers to address the real needs of working parents. This was really important for single mothers, in particular.

The other thing we did when parents had to work from home, or during sick time, we used the GoToMeeting or FaceTime technology to bring them into the workplace environment to accommodate absenteeism.

We also created access to transportation, which was the other reason people were late or couldn't get to work, particularly in our store environment. Addressing as a workplace the real needs of families and keeping our women employed, we felt were critical practices.

On an executive level, the other thing we felt was very important was having a board and a management team that reflected the women, so we set a commitment and met it. My executive team was 80% women and our goal was 50%. Our board was 50% women. We felt this was really important, not only for women to have role models, but for men to have role models of women leaders as well. Those are very important statistics, I think.

As you know, women are paid 77% of what men are paid, so we created a guarantee where we paid 100% regardless. We felt that with our strategy of women forming 50% of our board, 50% of our senior team, and reducing the gap in pay, that women basically are paid 80% of what men are paid, we also became a role model company. The results of that was that we became one of the most profitable retail apparel companies in the world. I believe that our practices around equality for women and increasing the income of our mid-tier employees were critical to energizing the company.

The other thing we did was accelerate development, which is about education. We created talent pool positions that we rotated women into that were about leadership and accelerated development, particularly for women who had taken maternity leave. We would rotate women into these accelerated development programs so that they could catch up on anything that they maybe missed in that year in their professional development.

This accelerated our talent pool and allowed us to promote women at the same rate that we would promote men.

Those are just some of the starting things that I wanted to talk about. I'd be happy to answer any questions from the committee.

4:40 p.m.

NDP

The Chair NDP Hélène LeBlanc

Thank you very much, Madam Day.

Ms. Kennedy, you now have the floor for 10 minutes.

4:40 p.m.

Heather Kennedy Vice-President, Government Relations, Suncor Energy Inc.

Thank you very much. It is really a pleasure to be here this afternoon.

Can you hear me?

4:40 p.m.

NDP

The Chair NDP Hélène LeBlanc

Yes.

4:40 p.m.

Vice-President, Government Relations, Suncor Energy Inc.

Heather Kennedy

Thank you.

It's a great pleasure to be here today to share some of my personal experiences as a Canadian female leader. I do need to start with a couple of caveats, however.

The first is that I personally have never been paid less for a job than any of the men who I have worked with. Second, I have never gotten a job just because I am a woman.

I have, however, experienced harassment, missed opportunities, wondered every working day what my children were up to, and learned that not everyone values diversity at the decision-making table. But those experiences have been overshadowed by great support, openness for the leadership that I've been able to bring, and pride in being part of advancing the cause of professional women in my own small way.

I've also experienced a few firsts. Here are a couple of examples. At one company I was the first professional employee to need maternity leave. I've been the first female supervisor or manager for several staff on numerous occasions. I am a metallurgical engineer by training, having graduated 34 years ago from Queen's University. Today I am part of the 17% of the engineering workforce that is female.

I began my career in mining in northern Ontario and moved to coal mining in southern B.C., where I experienced my first management role, and from there I moved to Fort McMurray to Suncor to become part of the oil sands. I've had roles with Suncor in operations, major projects, human resources, and currently government relations.

I also had the opportunity to spend three years as an assistant deputy minister with the Government of Alberta collaborating with 16 ministries to develop oil sands policy.

Equally important to me is that I'm part of the half of Canadians who volunteer their time. I've been on the boards of seven not-for-profit associations and volunteered for countless others.

While the 17% figure that I referred to earlier may not seem like a lot, there has been a tripling of female engineers in my generation, moving from 8.5% to its current 23%. Additionally, the glass ceiling has moved up two to four levels of management hierarchy in a large company like the one I currently work for in that same generation. The fact that I use the term “glass ceiling” confirms that it still exists. Let me be clear on this point: the variety and upward nature of opportunities for women in the resource sector are increasing vastly; the systemic nature of the barriers is shrinking, but it is not gone.

I would make some observations. Few men, apparently about 5%, are told that they are too aggressive at work, while women are often told so. It's a word I may have personally heard in my 30-plus years a number of times. I recently heard an interesting way to phrase this: men are bosses and women are bossy. The good thing is that we can change this by acknowledging it. The next time you hear someone call a woman or a little girl bossy, go up to them and say that the little girl is not bossy; she has executive leadership skills.

I've personally never met a man who has been asked how he does it all, but which woman do you know that has not been asked it? The next time you have the urge to ask that question, change it up to be, “Sir, how is your ability to multi-task coming along?”

A diverse workforce increases the Canadian pool at a time when the resource sector indicates that they will be short tens of thousands of workers. Frankly, if you take the labour needs and add the female hiring opportunity to it, the data will be clear, and we will be driven to making it work. The workforce needs women, and women need the workforce. The real question is whether we can afford not to utilize every individual, and the answer is no. Why not optimize the workforce by creating opportunities for females in management? Increasing women in leadership encourages us to challenges and opportunities from a multitude of perspectives. It expands our overall expertise and it adds to shareholder value.

You don't need to take my word for it. There's plenty of research out there that shows that companies with more women in corporate officer positions and on boards of directors actually outperform those with fewer women. I would say my previous co-presenter demonstrated that more than capably. Diversity should not overshadow the need for expertise, but rather, diversity combined with expertise is relevant.

What do I personally contribute? I am a role model and I'm well aware that my actions at work, where only 25% of the employees are female, and as I volunteer, do matter to young women and they help create space for them to be considered for new opportunities. I'm a mentor. For any woman who asks, I'll find time to chat, to help, and to provide insights. I help form and lead women's initiatives internal to Suncor that look to attract and retain females. I hire and promote with diversity in mind. As a manager of people, I create a safe space for flexible work conditions within my company's policies.

What do I see as systemic opportunities? Build on the current momentum.

Right now, the number of applicants for technical positions in the sector can be small. It's clear that women en masse don't see big oil and gas as a first career choice. Let's create interest, though, with those who do.

Understand the constraints. There are ample research surveys and evidence about this.

Take policy action where appropriate, and provide support tools. As an example, tailoring recruiting situations is easy to do and yields positive results.

Provide a new lens to review resumés. Alter interview situations and questions so that diverse candidates feel comfortable, and this will increase their chances of being successful and getting the job.

Encourage the world to view females as leaders, not female leaders. Media reports of the first female CEO or premier are simply unacceptable.

Provide programs that give a leg up where appropriate. The ones that Suncor is most fond of are from Women Building Futures, plus some internal programs.

For the government, I would say many organizations and the education sector are already working on this matter and having success. Can the government help with funding? Can they help them create the network so that they are actually having a greater chance of success? Is the government considering diversity itself in its own appointments? In this area, leading by example, whether it's personally for someone like me or for Canada, it means everything.

I think I'll stop there and open it up for any questions that you might have.

4:45 p.m.

NDP

The Chair NDP Hélène LeBlanc

Thank you, Ms. Kennedy and Ms. Day.

We now move to questions from committee members.

Mrs. Truppe, you have seven minutes.

May 7th, 2014 / 4:45 p.m.

Conservative

Susan Truppe Conservative London North Centre, ON

Great. Thank you, Madam Chair.

Thank you both for being here today. We're honoured to have you both. I know you both are very busy, but we really appreciate your comments. You both have a wealth of experience.

I'll start with Christine Day.

Christine, I'm assuming, and I could be wrong, that there were more women employed at Lululemon than there are at Luvo. Is that correct?

4:45 p.m.

Chief Executive Officer, Luvo Inc.

Christine Day

Currently there are more employees at Lululemon, but do you mean women specifically?

4:45 p.m.

Conservative

Susan Truppe Conservative London North Centre, ON

Yes, women specifically.

4:45 p.m.

Chief Executive Officer, Luvo Inc.

Christine Day

At Luvo, I'm back to start-up days. So I have about 150 employees. Of those 150 employees, about 100 are in the manufacturing sector that we have, and of those, 80% are women, which is very unusual for—

4:45 p.m.

Conservative

Susan Truppe Conservative London North Centre, ON

That's very good.

4:45 p.m.

Chief Executive Officer, Luvo Inc.

Christine Day

—a manufacturing environment.

In my office, it's about 50-50 women of the remaining 50 people.

4:45 p.m.

Conservative

Susan Truppe Conservative London North Centre, ON

So you've done a great job, certainly, attracting women, and perhaps it's with your family-friendly initiatives that you have. Congratulations on doing that.

We're trying to find best practices and things that are working so that we can continue them for women and girls. What do you do to encourage leadership at Luvo right now so that you can put more women into those roles? You obviously are doing a good job. How are you getting the women in there, and what are you doing to encourage them so they want to apply?

4:45 p.m.

Chief Executive Officer, Luvo Inc.

Christine Day

I think the number one thing—and I'll start with Lululemon and practices that I've conveyed over to Luvo—is we taught leadership as part of our curriculum from day one. To anybody who came to work at Lululemon, we taught three levels of leadership.

The first was self; managing yourself and your relationship with others, managing your performance. Those were all considered of self.

Then we taught leadership of others, and that wasn't just people who reported to you. That was actually your relationships with peers and how to be a leader in an organization across multiple functions and divisions, and to work on projects so that we gave exposure to women.

One of the things that we did was in our leadership course, we would take 20 high-potential women leaders, and we would put men in there as well. The point was to keep them working together. Then we would give them strategic projects or initiatives from our plan and have them work cross-functionally. That gave them visibility, which is important to women leaders. It gave them confidence. Also in those courses, they all had a mentor from the management staff and an outside leadership course when you participated in that program. We ran it for eight months of the year; somebody would be in it for the eight-month program, and then a new class would be selected.

Our final leadership level was leading organizations, where we taught strategy and function and how to lead into the future vision and capability of an organization.

Leadership development was a core competency at Lululemon, and very much those are the philosophies that I'm bringing over to Luvo as well.

I have to start at a slightly different base here. I have to teach English as a second language, for instance, reducing barriers for training in my manufacturing facility, where we have hired a lot of immigrants.

I think it's recognizing what's in your workforce, the base that you're starting with, and developing leadership programs. For instance, in the manufacturing facility, we take the most competent women we've seen working and we put them in charge of a line, and we teach them already very basic principles from the lean manufacturing philosophy. We are already having them coach and learn leadership. As soon as they demonstrate any skills at all, we put them into a training program. Then they're getting self-development, and then that gives them promotional opportunities.

4:50 p.m.

Conservative

Susan Truppe Conservative London North Centre, ON

Great. Thank you.

I was going to ask you if you have experience in mentorship, and you've answered that by saying that you had an eight-month mentorship at Lululemon. Is that what you said before?

4:50 p.m.

Chief Executive Officer, Luvo Inc.

Christine Day

Yes. For that program in particular, we had senior mentors assigned to each one of the five project teams out of the 20 or so people going in the program. The senior leader would mentor that group of four or five.

In addition, all high potentials in the company had a mentor.

4:50 p.m.

Conservative

Susan Truppe Conservative London North Centre, ON

The mentors could be male or female. Is that correct?

4:50 p.m.

Chief Executive Officer, Luvo Inc.

Christine Day

Male or female, yes, or they could be a personal coach. We hired a stable of about five or six personal coaches who worked with people individually or in small groups, so that they had an outside resource that was a safe harbour, outside of the company, to talk to, to work on their personal leadership issues or barriers that got in the way. It existed outside the company and was extra safe, which I think for women, in particular, is very important.

4:50 p.m.

Conservative

Susan Truppe Conservative London North Centre, ON

Great. Thank you.

Heather, I have a quick question for you, too. You have such a great resumé. How did you get to where you are? You might inspire some young girls who are looking to perhaps be where you are as well, and all the experience you've had and working in a somewhat male-dominated environment as well.

4:50 p.m.

Vice-President, Government Relations, Suncor Energy Inc.

Heather Kennedy

Thank you.

I think you land a little by accident. I went to engineering school and I didn't actually realize, back in 1976, that there weren't a lot of female engineers. Frankly, when you're 17 and you're a young woman and you're in a class with three women and 50 guys, it's not all bad. I have to say I was just really lucky along the way. You get to your first job and you look around and you realize you're a talented, competent individual. You have a few moments that are a bit scary, but you just make your way and you rest on your values as an individual, and away you go.

Then, luckily for me at Suncor, much like Lululemon, we have some great training programs and we also focus on female leaders. Through our succession planning, we take time to find female leaders and give them opportunities. I was lucky that my first role as a vice-president was in stakeholder relations, which is not my field, as you can imagine, and you just take the right mentoring and coaching along the way and take advantage of every opportunity you have.

4:50 p.m.

Conservative

Susan Truppe Conservative London North Centre, ON

Great. Thank you.

4:50 p.m.

NDP

The Chair NDP Hélène LeBlanc

Thank you very much.

Ms. Ashton, you have the floor for seven minutes.

4:50 p.m.

NDP

Niki Ashton NDP Churchill, MB

Thank you very much, Ms. Day and Ms. Kennedy, for joining us today and sharing not only your work practices but also your personal experiences. They certainly help shape the kind of work that we're doing here.

There's a lot of talk of leadership and fostering leadership, which is obviously critical in having women move up in organizations, and women aspire to do jobs that traditionally aren't seen as “women's jobs”. Beyond that, it's pretty clear that some structural barriers that women face prevent them from either getting into certain work or, frankly, getting out of the house to work.

Ms. Day, you alluded to some of the things that your company does to accommodate families and women with children.

I'd like to ask this question of both of you: how important is access to affordable child care to the economic prosperity and security of women in Canada?

Perhaps we could start with you, Ms. Day.

4:55 p.m.

Chief Executive Officer, Luvo Inc.

Christine Day

I think it's one of the biggest topics. Not only is it access to quality care for families and particularly for single mothers to have a career or go back to school, I think the investment by the government in quality child care options or encouraging those in the private sector is absolutely critical. I think anything an employer can do to help fund those....

We had a couple of programs at Lululemon where we funded and helped support the child care programs and guaranteed spaces for sick children, things that are particularly challenging for young mothers and young parents.

I think that is really the number one barrier, in particular for women.