When Canada and Bombardier came up with the design, they had to sell it, but the airlines realized there was a market for it, because this was a nice idea, in that you could actually fly a lot faster. The market was there and floating, but it was sort of nebulous. Through having the aircraft, the market materialized and became solid, and eventually it sort of....
So as for having government do that sort of thing, they might push it at air shows and talk ambassador to ambassador, or trade attaché to trade attaché, but you must have the product and push it. With regard to government assistance, it's possible with the trade attachés, etc., but you must have a product to sell, or at least an idea to sell.
In the case of the regional jet, it caught fire. The thing sold like hotcakes. It's still selling like hotcakes. In other cases, you may have a smaller niche—for example, the water bombers. The Bombardier water bombers are superb aircraft and very well adapted to their role, but it's a fairly small market. You won't produce hundreds of them, but the people who buy them... They might have sold 200 in the past 40 years. That's not a lot, so the company won't survive on that, but it's one of the aspects of the manufacturing industry.
That's another aspect of aircraft manufacturing—and I plead guilty to this because for a long time I neglected it—in that you have subcontracting. You don't have the big, sexy projects. Subcontracting may not be sexy, but you have cars, spare parts.... It's very broad.