Mr. Speaker, it has been very interesting to take part in tonight's discussion and hear the different views expressed. I am happy to have what I believe will be the last word tonight on the matter, on Bill C-11.
At the heart of it is culture and questions around culture. That is the way we make sense of ourselves and our place in the world as individuals and also as members of communities on a local level and on a national level as Canadians. In this, storytelling is particularly key. I would add storytelling by artists plays a special role as well. If there is such a thing as Canadian identity, and I believe there is, our artists have helped to shape it. They have played a fundamental role and continue to do so.
If we think about music, can we tell the Canadian story without looking at The Guess Who, for example, or The Tragically Hip? What about television? Murdoch Mysteries comes to mind, for example, and North of 60. We can name a number of other Canadian programs. My father would always talk about The Beachcombers, which I am not too familiar with, but it looks as though the Speaker is. If we think of film, there is Bon Cop Bad Cop. There are other good examples as well, but that one stands out for a number of members.
Talent explains why each of these became a success. The talent of the producers involved, the artists themselves, the musicians, the actors and all those around is at the top of the list for sure. Another factor that is key to their success is the fact we have a system in Canada that promotes Canadian culture and recognizes the importance of it.
As a condition of their licences, Canadian television and radio broadcasting companies have needed to ensure a space for Canadian content. In Canada, we have the CanCon rules, or the Canadian content rules, where 40% of radio content, for example, must include content of Canadians, and 55% of television content must be Canadian. Radio and television companies also need to pay into the Canada Media Fund.
We have had this system in place for decades. This has long been expected of radio and television companies. On top of that, there is also the fact they have had to pay into the Canada Media Fund. That is an important point to recognize as well.
Here is why Bill C-11 matters. What has been expected of Canadian radio and television organizations for decades would now be expected of streaming organizations such as Netflix, YouTube and Spotify, for example. We need to recognize this is 2022. The last time the Broadcasting Act was modernized was in 1991.
I was in Mrs. Bryne's grade 4 class sitting next to my friends Rob DeVries, Sarah Wuerth and Julie Hearn. Members will not know those names, but those I just mentioned, who were part of those classes, will know what that means exactly and how far back we go. That was grade 4. We have not updated our regulations since then, and we need to.
We need to recognize where we are in Canada's trajectory or how we have evolved as a society. Streaming organizations now play a fundamental role, even more important than radio and television, in terms of content creation. When we talk about our storytellers we look to YouTube, Netflix and Spotify. They play a very important role in that regard.
Recognizing this, the bill puts forward measures in an according fashion so we can keep up and continue to support our artists. The alternative, which I know is favoured by my friends in the opposition, is to allow the free market to reign and allow every individual Canadian artist to compete on their own merits, but to put them up against the mammoth that is the American entertainment industry.
I truly believe in this, and this should not even be a debate. In fact, if we go back to The Tragically Hip, which I mentioned before, its members themselves have made the argument that, were it not for CanCon rules, their success would not have been seen. This is because they would have been up against Pearl Jam and Nirvana. They would have been up against Radiohead, and we can name other examples, on their own, but they were given supports to be on the radio and be promoted in that way. I mentioned a few television series before. Those Canadian programs that are a signature of Canadian culture were supported by the CanCon rules.
For all those reasons, we have to look to our past and learn from it, but also modernize and keep up with the times. Bill C-11 does that by ensuring that streaming organizations do their fair share to ensure a level playing field, support Canadian artists and pay into the Canada media fund. These are not unreasonable expectations of organizations such as Netflix, YouTube and so on, which are doing so well. Obviously, if they are benefiting, they can do their part to support Canadian culture and cultural production in Canada.
