Hi. My name is Oorbee Roy. I'm a mother, wife, skateboarder and Canadian. I come here as an individual who's trying to make a living as a digital content creator to discuss Bill C-11 and how it affects me.
I don't have a million followers. I don't make hundreds of thousands of dollars. I am climbing my way up slowly and methodically, trying to make a living in this space.
Bill C-11 and so many parts of it are fantastic. I appreciate that the intent is to try to help Canadian artists and creators. In theory, pushing out Canadian content on user-generated platforms sounds fantastic—Yay!—but there are a few things concerning to me that should be addressed and understood.
Number one is that, as it currently stands, I don't qualify as CanCon. It is very difficult for small creators to qualify. The platform, which can only push out so much content, will be regulated and will be forced to show big media qualified CanCon 40% of the time. That means I'll have to fight against other small digital creators within that remaining 60% space for visibility.
Number two is that, if I do qualify, then as it stands, each piece of content has to be approved by the CRTC. That means I'll have to wait for the bureaucratic machine over at the CRTC to regulate my “five steps to start skateboarding” video. User-generated content does well when it follows current trends, but by the time my video is approved, I'll miss the trend and my video will bomb.
Number three is that platforms will pay into the CRTC, but I won't see a dime of that money, because as it stands—say it with me—I do not qualify for CanCon. If the platforms are redirecting that money to CanCon, then instead of putting the money into workshops or training or other professional development opportunities for creators like me, it will go to CanCon-approved media outlets.
How does that even make sense? Not only does this bill not help me. It also hurts me and actively undermines my needs as an artist. There's no language in the bill to tell me otherwise.
Frankly, I don't qualify. I'm just not the right fit. That I'm not the right fit is a story I've been told my whole life. I'm too brown. I'm a nerd. I'm too old. I'm female. I'm not feminine enough. I'm not the right demographic, but I've never been the right demographic. My voice has been suppressed far too many times. That's not an easy thing to do, because I have a pretty loud voice.
Somehow along the way, I discovered a platform that allows me to tell my story as I see fit in my own voice. Other people are indeed interested in my story. Somehow this tall, brown, old and somewhat-out-of-shape mom who skateboards resonates with people all over the globe. Authentic, inspiring, genuine content—that's Canadian content.
Listen, I've studied the algorithm at length. I don't exactly know how the algorithm works, but I do know this to be true: Every time a video of mine goes viral, which is not all the time, opportunity comes knocking. For example, the team at TikTok Canada invited me to a Canadian movie premiere of a Canadian movie, where I got to interview a Canadian actor, Ryan Reynolds. I made some TikToks about it. One of them went viral, with 7.2 million views globally—it was a good video—and guess what happened? TV stations started calling me. I signed three global brand deals. In fact, Scott Benzie from Digital First Canada helped me get one of those deals.
If my video is suppressed because the CRTC decides that someone else's content should be artificially pushed over mine, I lose my ability to get in front of my audience. That directly affects my bottom line.
The language of this bill matters. Please, sure, help—great, fantastic—but make sure the language is clear. Minister Rodriguez stated that online streamers don't contribute to Canadian culture: “[It's] very simple. Platforms are in and users are out.”
Herein lies the problem. With all due respect, the minister does not understand the language, and that can be dangerous. “Platforms” are in but “users” are out. My husband, who watches skate videos, is a user, whereas I make a living on the platform as a creator. Without creators, there is no platform for users to watch. To me, then, he's saying that platforms, and by extension creators, are in, but users are out. That's what's concerning to me. A lack of understanding leads to a lack of clarity. Please make it clear or leave that section out.
I want to thank you for taking the time to listen to me. I literally have never gotten a seat at the table—except now, as a digital creator, I'm getting a seat at the table. Representation matters. If I, as a 47-year-old South Asian mom, can earn a living as a skateboarder, then literally anything is possible. Please don't suppress my voice.
Thank you.