That's correct, and the produce section is what I'm talking about. Let's say California wants to move a whole lot of peaches and right in our time. They may come in and offer a deal to a major chain, and if they talk to somebody like National Grocers, you're talking 50% of the market—50% of the market.
They can come in and they can tie that up with a deal. It would be a package for a certain amount of volume for a certain amount of time, and there would be rewards. They may buy the flyers; they buy the space in the papers; they may buy the shelf space. There's all kinds of wheeling and dealing going on. This is business we're talking about, and there's no end to innovation when you're looking to steal somebody else's market. They're very good at it.
If one of those chains comes in and successfully ties up one of our markets... Remember, I'm talking peaches. I have eight weeks to sell my crop. If they come in and they buy a market for two, three, or four weeks and half the Canadian market is tied up by that deal, where am I supposed to go? And wherever I go, I have to go cheap, because I'm in trouble right now; I've just lost half my market.
This is just the way business is done. It's part of the consolidation problem, and it's the way the Americans are doing business. I'm not beating up on the Americans. If they're smart enough to do a deal, good for them, but they're killing us and it's being allowed, and nobody seems to think there's anything wrong with that.