I'm pleased to answer your question on the rules of the game. We're talking about properly labelled products. With regard to domestic production conditions, as I've indicated in my speech a little earlier, we have to wash whiter than white. In other words, environmental standards for production in Canada have become very strict, very severe.
In pork production in Canada, feed that contain residue has been removed, whereas we know that such products exist elsewhere. As my colleague indicated earlier, standards have been established in the past 10 years. The quality and production standards throughout Canada are such that we know our pork products are the best in the world, in terms of food safety as well. In fact, we are not competitors to our next-door neighbours or any other country. That's what sets up apart the most. We require methods and production criteria for our domestic producers in order to ensure that the public, the consumers, get a high-quality product. However, we often get the rug pulled from under us with products that come from abroad that are not subject to the same criteria. We have difficulty getting recognition for what we do; the government and the people who support us have trouble with this.
Let me get back to labelling. We must understand that if we let companies do what they like, they'll do absolutely nothing because they profit from the fact that the labelling is not compulsory. The present labelling rules benefit the food sector, but not the producers.
We're talking about food. Rules were put in place and they have to be reviewed. We are all fair-minded, we want to show respect for ourselves and show the population that we are people who want to go further and protect the quality of our food. At the same time, labelling is being allowed that has no teeth and that means that the population is misled because the products do not respect our production standards and criteria. This doesn't work. We must be careful, as I said earlier. The labelling must apply to the actual product being consumed by the consumer, not just the packaging. That's fundamental to my mind. We need adequate labelling and there will have to be regulations to achieve that. If you give free reign to companies, you should know that they profit from this today and they want that to continue. They're there to make money.
Thank you.