I'd like to talk about the social acceptability of these products. Indeed, this reconciliation with science is necessary. The consumer can indeed be quick to tweet out his thoughts. We have to maintain his democratic right to do so, while providing him with the necessary scientific knowledge. As I said in the very beginning of my statement, we have to integrate social innovation and technological innovation right from the outset when we create new products or improve existing products.
What is difficult at this time is that there are few if any programs that allow us to do that. For instance, one of the only social innovation programs at SSHRC or NSERC was not renewed this year. Over the past three or four years, there were investments of close to $27 million, but this has just come to an abrupt end.
In the current circumstances, we would need to strengthen that type of program instead.