We put a lot of attention into.... What we see on TV around food marketing and that sort of thing was alluded to. That was a big challenge. One of the things about working with youth is that you had to make it cool for kids to want to eat broccoli. Everything else in the world is telling them the opposite. There was a lot of attention put into this. It was social marketing and really getting in there, finding programs that they thought were interesting and cool, and then sliding in the fruits and vegetables, healthy eating and the community volunteerism.
With the adults, it came down to trust. We've been in operation in the same space for almost two and a half years, but we're just now getting to a place where people come in. They'll come in and open up, share, and say that they're struggling with this or that this is an issue. In our space, we always bring it back to food. The garden is a good place for mental health, connectivity to the land and the community, and going onto the land fishing and hunting. Again, with all of these big, loaded, health issues, we're able to pull them into good food: how we get our hands on good food, and how we work together to create it.
With kids specifically, it's a struggle. It takes investment. It takes people thinking creatively and strategically, and then building trust and relationships. That's on the ground. That's funding in the schools and on the ground.
Right now there is a movement with the Coalition for Healthy School Food to get the federal government to do a $360-million investment to give every student healthy food access in Canada. I think there's something to be looked at around first nations schools, starting there and working there to build that. If we couple that with the ability for communities to come around and build their own food sovereignty and agriculture to support that at the end of the day, there's an opportunity there.