Yes, we put a lot of time, energy and effort into not just the aspect of communicating to build public trust, but I talked about on-farm standards, although I haven't talked too much about community engagement through food banks and breakfast clubs. We believe very strongly in our product and the value of our product. To us, public trust is a very holistic thing.
We've made the move to eliminate conventional housing. One of the points I would make is that we often talk about the need to educate the public, and in effect, yes, we need to tell our story, but the public informs us, as a society, of what standards they're looking for, what they expect. I think in that is the responsibility for us to address areas of weakness.
There are always going to be critics of supply management. I worked in the beef industry for eight years and I worked in the pork industry for 10 years, and now I've been here for 16 years with the egg farmers. The system works. It returns a fair return to farmers, and in turn we have a social contract with the consumer, so it works.