Thank you for your question, Mr. Drouin.
ProAction addresses exactly what your colleague said about consumers' interest in best farming practices and in the source of their food. One of its objectives is to show Canadians and our clients, processors, that we are doing everything in our power to produce the best quality possible, in the best environment possible, while respecting animals and the earth. That is what proAction does best. It is a program developed by producers and for producers, with a high degree of engagement.
One of the benefits of supply management is that we represent all producers right across Canada. So our program applies to all of them. There are many programs around the world, but they are voluntary or apply only to part of production. In Canada, we all produce according to the proAction system. So that can strengthen the message to consumers about all our work to reassure them and to demonstrate best practices.
We talked earlier about research and how you can help us. Investing in the implementation and development of proAction is one thing. I will send you our research priorities for the next cycle. You will see that they pertain specifically to ways of improving animal welfare and reducing our environmental footprint.
We have the smallest carbon footprint in the world as regards dairy production. There is more work to be done in this regard. All of our research projects focus on improving our farming practices and on producing milk in the most respectful way possible.