Even if there are large companies in Quebec and in Canada, most of the CEOs we have worked with on the ground tell us every day that it is a David and Goliath situation. We are relatively small players internationally. Innovation is certainly part of the key strategies we have to use to provide the products of tomorrow.
The market situation is changing very quickly and there are major export challenges. Our companies must be able to keep up with the rapid innovation in the markets.
The digital world is on our doorstep. We are seeing new platforms emerging, at Amazon, for example. This creates consumer supply systems that are completely different from what we have had up until now. We have to position ourselves to respond to the markets of tomorrow.
Our SMEs and large companies must develop new innovation ecosystems in order to respond to these changes, which are happening very quickly and will not wait for us.