I'd like to follow up with Mr. Dungate, if I may.
I have a lot of chicken farmers in my riding of Steveston—Richmond East, which is just south of Vancouver. There are also a lot of chicken farmers in the valley. I visit my guys all the time. I won't say who I visited, but some were very, very good, when it came to animal welfare, on the transitions, to go from one set to another. Some were saying it would take 20 years.
I'm one of the guys who want to have a strong agricultural meat sector. You need to have public trust, because people vote with their feet. They eat other stuff or they just won't eat the stuff. Can you talk a little bit about your code of practice and what we can do—to talk about what you said—to have a strong animal welfare program so that there isn't concern from consumers on that issue?