Certainly there is an initiative going forward and a number of associations that are getting together. There is a committee, co-chaired by the Minister of Agriculture, that is also going forward with that.
I can only put it into the recent context of Walmart and Loblaws, where there was a unilateral ask for 1.25%. This is the dairy industry; this is the food industry where margins are tight. Therefore, there is an incredible impact that will have. This isn't the first ask. Our members will talk about multiple asks that have occurred over the last decade. I've been in this industry for 20 years. It is just a series of asks.
What that would allow us to do is to have predictability when you make an investment. You can make an investment today, and to your question, you can have a restriction on the pricing that you're going to be able to get and then you get squeezed between the producers—again, which we support—and the retailers.