Broadly, I see the Canadian cattle industry as a bright spot for growth in agriculture in Canada. Specifically, I believe we have advantages as compared to the rest of the global beef exporters, such as phenomenal genetics and the technology that allows us to lever and find insights within the genetics that are there. That's one aspect. However, more broadly, we can move this back to growth in the mother cow herd, because it is profitability, those market signals, that drive that.
We're more than happy to provide targets, based on productivity and innovation, that take us 20 years out. However, we're on a timeline in the cattle cycle, which is a lot longer than an annual cycle for some of the other commodity groups.