The concept of soft power was developed by Joseph Nye, an American political scientist, and the idea of soft power is that a country could exercise influence without being military. That soft power is the power of persuasion, the power of attraction and the power of reputation. Soft power is a key asset, and it has been a key asset in the past, as I mentioned, for Canada.
I think that this soft power that Canada had, its power of attraction, has diminished over the years. I think it's partly because there has been a lack of continuity in policies. I think it was much easier a while ago for Canada to engage on difficult issues, for example. Whether they were environmental issues or forced labour, there was receptivity. I think the idea now is that Canada's posture towards Southeast Asia, Asia and the Asia-Pacific is, if not confused, at least not specifically directed.
What I am trying to argue is that we have more chances to enter environmental or labour conditions issues if we are at the table as equal partners in the region.
At the moment I would say that people are really focusing on China, and there is a China obsession in many ways, but, as I was trying to point out, there are important Chinese diasporas in Southeast Asia. These diasporas are the big businesses, and they are potentially good allies for influencing policies on China.
I think Canada needs to be more modest in its claims and be at the table as an equal with members of the Indo-Pacific region. The difference is also that in many ways—and we see it in other parts of the world—Canada is not needed or sought after. They can go to other countries. Times have changed, and it's part of the change that I was talking about at the beginning of my intervention. We need to understand the position we're in, what the value added of Canada is and where we're going to be respected and listened to.
As I was saying, one of the key points would be to help build consensus, and that part has to be rethought. I think that unless it is clearly stated and it's a strategy that is not time-bound by an election, that will be key in terms of restoring this capacity to facilitate the processes that are more in line with our objectives of a clean environment, better labour conditions and processes, migration whereby people can migrate under good conditions, and indigenous peoples' rights, which is a challenge that we also face in Canada.
If we work as partners or counterparts in these processes, I think that Canada's soft power influence will be much greater and not based on high-powered political influence. I don't think it's high power, which is military, that will be our trademark, at least for the next coming years or the next decade.