Is there technical support available? I have a PowerPoint presentation, and I just need it hooked up so I don't have to worry about it.
I would like to welcome all of our visitors.
I am pleased to welcome you in French. Welcome to the fresh Pacific air and welcome to the counter media from homeland of adbusters.org and Greenpeace. Welcome to the Media Carta, the charter of the media, of adbusters.org. Welcome to Tyee.ca, which is the last media to stand up to CanWest, in English. Welcome from the last resisting Gaul who is operating the only new independent media in the entire Canadian West.
Welcome, fellow citizens, francophiles.
Mr. Chairman and honourable members of the committee, I would first of all like to thank you for your willingness to listen to my comments amongst the three other representatives of the organized francophonie.
I prepared an eight-page brief of which you probably have a copy. I will give you an overview of it in the following PowerPoint presentation.
As a new media that is somewhat of a “go-getter”, I will carefully present my credentials. At the outset of the presentation, I will do a preliminary analysis of the media situation: setting the context in a minority situation. The next four components will deal with the main themes of the study, mainly the public mandate of the CBC/SRC, the fiscal situation, the services offered and the emergence of new media.
Let us move now to my credentials. I am a citizen, a professional and a member of this community in western Canada for the last 27 years. I am very much a cross-breed and I married outside my culture. My two children are francophiles. My wife is an anglophone, originally from the West Island of Montreal. I am a tech worker. I work in telecommunications in the private sector, on electronic issues for small and medium-size businesses. I have never worked in French. My training is in engineering and in requirements analysis.
I consider myself to be both a digital migrant and a digital native. I live with two children who are now grown up who truly are digital natives. I would point out to the committee that I do not believe there is a single digital native in this room. That is quite worrisome.
I consider myself to be a digital migrant through my profession. I was of course born with a mechano set in my possession and not with a personal computer, as is the case with the generation of digital natives.
I am a big fan of public radio. I reconnected with my French some years ago. I thank Radio-Canada for having allowed me to keep my French after 27 years.
There is a proverb that saysSpare the rod and spoil the child. Also, I am a fierce critic of the new media, in terms of the services offered here, and this has been the case for several years, as the decision was taken not to regulate in this area. I said that I reconnected with French: I can therefore say that I am an activist. The alternative is to be assimilated. That is what Statistics Canada will reveal next December when they publish their statistics on francophones.
I have been running Le Canada Réincarné for three years now. It attracts between 30 and 40 visitors a day. I have a Google ranking that compares with that of Radio-Canada in the region, that is to say a six. That is comparable to a Tyee, to our friends at the CRTC and to the Association de la presse francophone. My new media is largely a blog. It participates in a forum, and an aggregation of web feeds RSS. I have dabbled in Internet radio and podcasts. I offer a community calendar, polls, manifestos and campaigns.
As you can see, I like to stir things up. I write articles. For example, the brief has now been available for comment for several weeks. I am not operating in a vacuum. I have the support of Impératif français, a Quebec non-governmental organization that is dedicated to the defence of the French language. I'm associated with the Réseau des médias alternatifs du Québec, the RMA. I am also associated with the Express du Pacifique which recognizes the contribution of blogs: how we can now re-engage francophones. I am quite active on the Net, compared to other media, which gives me a Google ranking of six.
The next component deals with preliminary analysis. I believe that several of you have already seen the brief and that several have seen the PowerPoint presentation.
I will not be telling you anything new, after two hours of presentations this morning, in saying that our world is fundamentally a multimedia one. I will probably not be telling you anything new either in saying that there's a greater and greater number of digital migrants and digital natives.
Perhaps I will be teaching something new to those who are listening less attentively this morning as far as Web 2.0 is concerned. I will sum it up as an active and selective commitment to the media. Perhaps I could inform you that we are very far behind as compared to the majority, be they anglophone or francophone, whether we are talking about Quebec or France.
I could count on my fingers the number of francophones who are active on the Web in the entire Canadian West. I can count on my finger tips the number of letters from western readers that are on the pages of our papers. I can tell you that there is absolutely no hot-line in all of the Canadian West to take the pulse of our community. I consider these to be significant delays by comparison with the majority.
I would say now that in a minority context, there are really two groups. There is one group that I think of as the organized francophonie, that lives somewhat in a bubble, in a certain way, and is not assimilated. There is the other group of young people, entrepreneurs, professionals and high-tech workers, who are being assimilated at a worrisome rate. And I believe that the public broadcaster has played a part in the assimilation of francophones from the first group that I described, that is the young professional entrepreneurs and workers from the high-tech sector.
Radio-Canada's dominant position has always been that the Crown corporation has maintained a linguistic connection, but I believe that as far as digital migrants and digital natives are concerned, the linguistic connection has not been maintained. Therefore, if there is a message I would like you to take back to Ottawa, it is that our public broadcaster has to bear some of the responsibility for the assimilation of francophones and the Canadian West.
Let us now talk about the public mandate. I would remind you that the regulatory body, the CRTC, chose some years ago not to regulate new media. I believe it is because they in no way recognize that a minority linguistic situation exists. I am not talking about the regions, I'm not talking about the north shore or the Gaspé; I'm talking about a minority context in which Radio-Canada is our only linguistic and cultural connection.
The CRTC also did not recognize that Web 2.0 really is a means of cultural expression. The new generation of digital natives and even the digital migrants will express themselves in this way.
In the mandate, there is a reference to making services available throughout Canada by the most appropriate means. This of course is decided by Montreal and Ottawa. There really must be some recognition, some new way of proceeding, once it is recognized that a minority context is threatened.
We have a dysfunctional governance structure whereby the people making the decisions largely live in a majority context and understand very little about what happens in a minority context, and undeniably, what happens in the Canadian West.
There is talk of a public mandate that would be strengthened through partnerships with private broadcasters. I would like to tell you that there must first of all be a recognition of a citizen space, a non-governmental organization space perhaps, before talking about the private broadcaster. Before having private broadcasters, there has to be a market.
The second lesson: you cannot put the cart before the horse in a minority situation.
In truth, there is no financial portrait. Perhaps there might have been one had there been regulation a few years ago, in terms of new media and if we had created a market, if we had managed to create a citizen media. We did not do so.
As far as we are concerned, at this point in time, new content is really required in order to interest francophones in a minority situation, that is the digital migrants and, in particular, the digital natives.
I will remind you of the environment now. We know that people see themselves on sites like Wikipedia, Meetup, MySpace and PaceBook. This is becoming somewhat commercial, but there are presently very few spaces where people can meet using these new methods which, of course, will bring about physical encounters. We do not live only in the virtual world.
I will make one comment on the financial portrait. I would like to talk about Web traffic. Web traffic is fundamental. We cannot talk about a financial market if our public broadcaster does not share their Web traffic with us. They do not share their ratings with us very much either. Web traffic, for an entrepreneur, is fundamental. In my small business, I took my Web traffic into account. I think that this should be recognized by our regulatory agency. If we play catch-up to compensate for the fact that there was no regulation earlier on, there may perhaps be a financial portrait.
Regarding the services offered, I will not be telling you anything new by saying that the media that is most often used is accessible in virtual time with a menu of subjects, and a community of interest that is dispersed. Time is a limited resource, in Vancouver as well as in Montreal or in Ottawa. We do not watch the news over a family dinner, if we are able. People who are in their cars, who are mobile, will always have a need of what we call hot media, and that will very likely be traditional radio. Those media will stay.
I may be teaching you something new in telling you that audience commitment to media must be encouraged, to the public broadcaster. With the new media model, the presenter becomes a kind of blogger who puts information into context and seeks commentary from the audience. That truly is a Web 2.0 situation, where interaction is created. The most fundamental change is that the audience determines the programming and the content. That is a good way to appropriately reflect regional diversity.
The fourth lesson: with the new media, it is the audience that leads, even in the minority situation, if we can obtain their commitment.
As far as the emergence of new media is concerned, the problem is not really emergence, but urgency. The regulatory agency is always slow to react to changes in the market. There was no regulation. We must catch up and do so now, we must talk about urgency, transparency and the obligation to base its services on Web 2.0 structure, rather than an extended bureaucracy that is out of touch or a regulatory framework. We must realize that the world is now in a Web 2.0 framework.
The paradigm shift is enormous and the process is slow for organizations like the CRTC. This has brought about the creation of broadcasters, in Quebec, like RadioPirate and XFM. The paradigm shift is also enormous for the public broadcasters and the interest groups. In the past, in terms of the rhythm of the Internet, one year was an eternity. Now, one year is a millennium. We are talking in terms of months today, and the regulatory body is carrying out studies that take an eternity.
The paradigm shift in terms of citizen media and programming is also enormous. Citizens have always been accustomed to listening to what their public broadcaster told them.
On that note, you may believe that there is a great temptation in the Neo-Conservative and Neo-Liberal program to do some clear cutting, to cut everything. The deregulation of new media, where there were never any regulations, has not worked. At this point in time, we must update our linguistic and cultural connection.
In conclusion, even if our public broadcaster is our main lifeline, the majority will have to stop treating us like leopards by continually sending missionaries to our media. Majority must ensure that the public broadcaster recognizes the citizen space, their new media and the potential for renewal for francophones living in a minority situation.
I thank you for having listened to me.