This is conceptual, but think of all the potential of marrying local programming with the technology. Suppose you want to watch your local programming, but you're travelling. You're not home to watch it, yet here it is; it is being streamed live or you can access it whenever you want on something like this. The eyeballs stay at home, even though you're so far away.
These are all opportunities we have that we'd love to explore, and fully intend to, if we're lucky enough that the regulators approve and we take ownership of the asset.