We came here when Technicolor, which existed in Canada already in Quebec, B.C., and Ontario, looked at moving into the realm of feature films. They purchased a U.K.-based company because that's where there was significant talent. The motivation for MPC was to be able to move internationally and come out of only being in London.
Vancouver was the first and obvious choice. It was the first choice, but it wasn't obvious at the time. The tax credits for digital animation or visual effects had been in place for a few years, but hadn't really been tested.
The studios were interested in testing it, so they approached MPC, which was one of the studios, and said, “If you open up in Vancouver for a project for us, we will give you a significant award”. That was for a feature film that we did in 2008 called Watchmen. It was such a successful endeavour for us that every other major was picking up the phone to call at that time.