It depends on what is important. You could speak with your wallet as an advertiser. It's cool to advertise on all these digital products., but we have to look at whether they are really doing the job for you as an advertiser. If you don't support the industry, then the industry might go. Maybe you don't care, and that's okay, too. That's one way.
The other way is, we are an industry and we are a business willing to invest and fight for survival. I think governments support a lot of other industries—the gaming industry, the forest industry—but the media industry and local communities are unknown, and nobody seems to be aware of our challenges.
That's why I took the time to come here this morning. If it's not important to you all, I'm okay with that, but if you call me when I close the paper in your riding, then I will remember that I came here to tell you so.