That could be, but if you were a local advertiser 20 years ago, your job was pretty simple. Many communities had no TV stations, so you were splitting your budget between three things: you put an ad in the Yellow Pages once a year, you were advertising in a weekly paper, and, if you were rich, you were doing a little bit of local radio.
Today, if you run a local business, you need to be present on the web. This is not one thing; this is not one product. It's getting to be very, very complex. A lot of our customers and advertisers are doing like us: trial and error. They're throwing some good money sometimes at bad products to try to find out what works for them on the Internet. That's why anything that would help our customers make the right choice on the Internet or us building the right product on the Internet... Because I am totally convinced that the weekly paper community is not going to be the sole way for local businesses to advertise on the Internet.