An interesting fact is that the City of Brampton—we are based in Brampton—has allocated over $700,000 to monitor ethnic media. They don't give us any financial support, but they invest so much money to know what we are saying about them. That's something that surprises us.
Until they support us, until they see that we can communicate on their behalf to the community.... But they are more interested in knowing what we are saying about them, so they invest over $700,000 every single year to monitor ethnic media. That's interesting.