Thank you, Madam Chair.
Mr. Taylor-Vaisey, I agree with your point about investigative journalism. The situation is certainly a problem. The more complex the topics, the harder it is to require journalists to conduct research. The journalists are not the ones asked to make an effort. A journalist would be happy to conduct research and work on a file for the long term. However, the news desk editor must be asked to provide resources for in-depth work on important files, and the editor has fewer and fewer resources. Above all, there's no more money. Therein lies the problem. That's what we're facing.
Our system is based on free or inexpensive distribution, because there is advertising. When the advertising disappears, there will be no more grist for the mill.
I skimmed through the documents prepared by the committees's research staff. They were correct to raise the fact that La Presse+ has introduced its model and that it has certainly dramatically changed the method of consumption, as you said, Mr. Kvarnstrom. I don't know whether you've had the chance to see how things are. You read your Globe and Mail on your application. I am a bit old and I read Saturday's La Presse in print format. However, I sometimes miss the mobility and flexibility of the digital platform, even in terms of advertising. For example, if there's an advertisement for a new Acura and I want more details, I have them in the digital version but not in the print format. This results in an audience migration to new technologies and new methods that need to be monitored.
Mr. Kvarnstrom, you told us that your journalistic visibility will, among other things, be popularized by Google. Could the situation be resolved by creating applications for our media? Earlier, a witness said that we could review the idea of a hub or a regional exchange centre application. For example, if I live in Kamloops and use an application from there—let's say Kamloops Media—, I would click on it and skip Google. Going directly to the application would generate advertising revenue. Isn't that method a big band aid that would solve several problems at once?
My question is for the three of you.