Many thanks for the invitation.
My name is Bram Vranken. I'm a researcher and campaigner at the Corporate Europe Observatory, CEO. CEO is a Brussels-based research group working to expose and challenge the privileged access enjoyed by corporations and their lobby groups in EU policy-making. I will be discussing big tech's lobbying power and the tactics it uses in Europe specifically.
Large digital corporations have grown enormous in size, wealth and influence over the past two decades. The more our economies become digitalized, the more power big tech accrues. Big tech has increasingly monopolized our access to the Internet, and it plays a critical role in our online interactions, the way we access information and the way we consume.
However, its business model is problematic. It is based on aggressive surveillance advertising and data extraction, deploying social recommender systems that amplify disinformation and hateful content and promote unaccountable and unfair artificial intelligence programs.
Together with its economic power, big tech's political power has increased as well. The aim of big tech and its allies seems to be to make sure that there are as few hard regulations as possible to preserve the profit margins and business model. If new rules cannot be blocked, then they aim to at least water them down.
I will expand now a bit on the key factors explaining big tech's lobbying power.
First of all, I will look at its lobbying spending, which already gives a first indication. Just to give a quick overview, our research shows that in the EU, 651 groups and business associations are lobbying the EU's digital policies. Together, they spend 113 million euros annually lobbying the European Union, making tech—the digital sector—one of the biggest lobbying sectors in Europe.
However, large tech corporations, such as Google, Amazon and Meta, are primarily responsible for the increase in lobbying spending we've seen in the last couple of years. The top 10 digital corporations alone spend a total of 40 million euros a year on lobbying. To take a specific example, Facebook is now spending eight million euros a year, making it the company with the biggest lobbying budget in the EU. Just 10 years ago, that was only 450,000 euros, so we're speaking about an increase of a factor of 17 in just a decade. These numbers, by the way, only cover EU lobbying. Big tech also has invested heavily in lobbying in the national states for which data is often not accessible.
What does big tech use this money for? It's used this massive funding to build a very extensive network of lobby groups and lobby consultancies, and provide funding to think tanks and universities. This wide network serves as a gigantic lobbying echo chamber that constantly plays a variation of the same tune: Regulation will damage the economy, damage innovation and be bad for small and medium enterprises.
By funding these organizations, big tech buys access to policy-makers, or as an anonymous tech lobbyist recently stated in Politico, “Their official pitch is: ‘You sponsor me, I organize an event for you’...The unofficial pitch is: ‘You sponsor me, I give you access to this or that MEP”. In 2020, a leaked Google lobby strategy document already highlighted Google's approach, which was, first of all, to mobilize third parties such as think tanks and academics to echo Google's messages, and second, to reframe the political narrative around costs to the economy and consumers.
Recently, there has been increasing attention on an especially insidious way of lobbying whereby big tech has funded organizations claiming to represent SMEs, start-ups and software developers. These organizations' lobbying positions are conspicuously close to those of big tech. In one case, Apple provided more than half of the funding for an organization claiming to represent app developers. In another well-documented case, it was found that many of the member companies of a big tech-funded SME trade association did not know they were a member, and they definitely did not agree with the position of that trade association.
The rising lobby firepower of big tech mirrors the sector's increasing market dominance. It is extremely problematic that these platforms can use their never-ending reserves of funding to ensure that their voices are heard over those of countervailing or critical voices.
However, there are steps we can take. We should protect the decision-making process from privileged access by big tech, for example, by limiting the access these companies have to decision-makers. At the same time, policy-makers should reach out to those who do not have the resources to make themselves heard, such as SMEs, civil society, independent researchers and local groups. I think the panel discussion today is a very good example of that.
I will stop here. Many thanks for your attention.