That is an excellent question. Thank you for it.
For the platforms, they are here. They are widely popular. They are widely used by Canadians. In terms of cutting off access for maybe under-18s, we'll see how that plays out in Australia. I think what I've said, and what others have said or hinted at as well, is that you can tune these algorithms to reduce harms. That is possible. That is a governable fact. That is an available policy option.
We've talked a lot today about the drug example on Facebook. We saw during the last federal election many AI slop ads using political content that were being promoted and that were political ads during the campaign. We ran a very small study using vision models: Is this political? During an election campaign, it's governed speech. Particular rules apply. The vision model can easily identify it. These tools are widely available. What is not being done is that there is not some pressure put on these platforms to apply that vision model effectively to ensure that the engineering and staff capacity time is put towards that. We have to turn that dial. We have to make it more expensive and more costly.
There are ways to tune this. There are ways to work with the platforms and say, look, this is not going to work. We're going to start imposing fines in this space. If you run an ad that shares drug content, not only can you not profit from that ad, but all of the revenue there will also be applied. There will be taxes and fines. If you apply the right lever, the company will change very quickly the number of resources that it's internally devoting to this.
The approach of the DSA is a harms-based approach that says we're going to identify harms on the platforms, platforms are responsible for proactively identifying harms and we're going to use those leverages, because we're going to try to reduce that amount of harm. They operate in probabilistic ways. For those of you who are kind of experiencing the new AI way, this is all probabilistic. We can play with those probabilities. We can post fines and adjust those probabilities in favour of reducing online harms, in favour of protecting children and in favour of a better democratic discourse. That's all possible.
