There would be a certain amount of “show me the money”. I think what we're finding is that farmers are starting to see some of the benefits--as I said, the win-win situations. But often when you're moving ahead with something new or innovative, it does take some seed money to get that up and going.
The other thing I think you have to be conscious of is that if there were a real conscious effort on moving ahead with stewardship initiatives, as opposed to a regulatory framework, I think it would be fair to say that farmers are the type of people that when you come at them with a regulation, they actually have a little bit of this head-to-head type of reaction.
If you're looking at how we can make a win out of this, how is it good for the environment, how is it good for me and my farm, I think you'll find farmers will be stepping up.
Doug mentioned the environmental farm plan program. Right now, in the province of Ontario, when that money is announced every year, about six hours later it's all allocated for the full year. There's that much pent-up demand. So farmers are actually really stepping forward to do it, providing the program to make it work.