We're starting to see some excellent movement in that. I'll mention a few of the things we have looked at. One of them, announced about a year ago, was the Duke and Duchess of Cambridge Parks Canada youth ambassadors. Those youth ambassadors have gone out with a number of other youth colleagues and looked at how we can bridge some of that gap, how we can get the youth that are in both the rural environment and the urban environment. The ways in which they communicate today are much greater than in the past. They've looked at a number of ways to find out what the people who are living more in nature can share with those who are in a more urban environment, and vice versa.
In addition, last year the Minister of the Environment had the minister's round table on Parks Canada, which had a big focus on the question of youth. Certainly, when we start to look at this, there's that feeling of conservation. If you look at the average age of Parks Canada's visitors, which is 51, you see that we need to bring the youth along. Some of the initiatives, such as the announced My Parks Pass, have been great for bringing those two groups together.