The reason for the high demand on the product is that farmers, through the field tests that we have done, whether just with the farmers or through OMAFRA, have demonstrated how effective our compost is at rehabilitating the soil, giving it structure, helping it retain moisture, which we want our farmers to be able to do. The other aspect is that it has a high nitrogen content, and I might add, higher in nitrogen when you put diapers in it.
As a result, it eliminates the need for chemical fertilizers, which quite frankly resemble a drug to land. It's the crack cocaine of soil rehabilitation. It just makes more sense to close the loop so that what comes off the farm eventually goes back onto the farm and helps rehabilitate that soil and provide the nutrient value that's required.