Yes, I think the sorts of divisions we have in our mind sometimes are that we have cities and then we have rural areas. Sometimes we think of them as divided. In fact, they often are. There are divisions there. Also, we'll think about the divisions where we have hunters and then we have environmentalists. We have a certain kind of person who we think of as a hunter and then there are the urban people who aren't hunters.
It's all connected, right? The older you are and the more you're on this earth, you see that. There are connections everywhere. We need to be aware that it's all connected and use that.
On the wetland idea, in my province, arguably the people who probably might need those wetlands the most live in Winnipeg. We're the flood city, aren't we? We get issued rubber boots at birth and we just make them bigger as we grow. It's a flood city. We're in a flood plain. We're dealing with flooding issues all the time, so you could argue that the city folks here in Winnipeg, where I live, probably need those wetlands more than anybody, but you have to connect them to it somehow. How do you do that?
So many Winnipeggers I talk to are so busy. They're busy. They're working hard, they have kids, and they have all those issues that we all deal with as humans, as you know, such as keeping the relationships going and all those things. How do you get them out there, outside the perimeter of Winnipeg, to go and see those wetlands and care enough to write a cheque?
The magic of connecting to farmers is that they need those wetlands too. They know that. They have the expertise. They own the lands, so they're essential to conserving the wetlands, but bringing in the Winnipeggers, marrying them with the farmers, and having that connection is really where the magic happens. To me, this meeting today and this committee are where the magic happens.
Bob Sopuck has been a hunter for his entire life. We got Bob, but we want you. We want to get you to become an outdoorsman. We want to get the people who are in the room today and aren't currently fishing, trying those things, conserving wetlands, or maybe contributing to wetland conservation. To me, it's all about gaining. We have to gain ground, so we need new humans.
We have to engage women more, and we're doing that. For Winnipeg women, how do we get them caring enough about a little slough out by some little town in western Manitoba where Bob lives? How do we do that? To have them become outdoorswomen is a great way, because once they come there and once they get the bug, we have something like a 90% conversion rate. If we can get women to come to our weekend there, about 90% of them continue to participate in the outdoors. They have never said no to us when we've come back to them and asked them to help us with this conservation thing. They always give.
It's about breaking down those barriers. It's about having more connections. It's about pulling in more people and finding unique new ways to do that. That's the fun bit and the opportunity.