I'll try to keep my answer brief, even though this is an area that I'm really excited about.
There were some changes to the fine regime under CEPA and also under the Fisheries Act that took place in the last few years. The Environmental Enforcement Act, which came into effect in 2010, raised the mandatory minimums and maximums under CEPA. Subsequent amendments to the Fisheries Act did a similar thing.
The idea was to make environmental penalties larger than the cost of doing business. This was for very much the reasons you mentioned. However, we noticed over the years that even though there were new fine schemes in place, they weren't really being picked up by the courts. A group of us got together with the intent of improving our investigative capacity, and we ended up talking a lot about sentencing. Since we use all these resources and do all this work to try to get an outcome, we want to make sure that when we have a successful prosecution and a subsequent fine, it really means something to the company in question.
Corporations speak the language of money. We like to look at the size of the fines as a way of communicating a very strong message. They're also a method of moral accounting. It's the way for the justice system to say, “This thing mattered to us, so we're going to place a high value on it.” I'm smiling at you because the officer who's in your area actually was a big part of this group that put together sentencing support tools to help officers give better recommendations to the Public Prosecution Service of Canada about what sorts of sentences we would like to see for the investigations that we've been working on.
We have seen a dramatic increase in the amount of penalties that we are recovering. In addition, we're seeing an increase in the use of creative sentencing, whereby courts are ordering companies to do certain things to clean up their acts.
There was one in particular that this officer in your area worked on. There was a $3-million fine, which is significant, but what was more significant was that the company then had to invest $50 million to upgrade its treatment systems.
I wish I could talk about these things today, but in the next couple of weeks you're going to see a few more things that look like this. Over the next year, you're going to see a couple of cases that will settle for record-breaking, earth-shattering fines and creative sentences. We're incredibly proud of this for the reasons that you're mentioning. My hope is that it has not only a specific deterrence effect on the company in question, but also a general deterrence effect. What I want companies to do is think, “Are we going to invest this money and do the right thing or not?” I want them to know that we exist, know that we're watching and know that if they don't do the right thing, we're going to make them wish they had.