I agree with Mr. Valiante that the economics of this are critical. There does need to be a price on plastic that's too cheap and, therefore, gets wasted. In our report, we do talk about the possibility of the federal government's taxing the plastic so that it's not wasted.
I do think that the ideal needs to be reduction and reuse first. Theoretically, we can say that chemical recycling—which to my understanding is not really done at industrial scale right now, as we're kind of at the beginning of thinking about this as a technology that will be useful and is being promised as the solution here—is still going to have the problem of collecting all of the plastic. You could theoretically recycle 100% if you could gather it all, but there's going to be all sorts of plastic that gets thrown away, thrown in the garbage, thrown on the street or wherever.
It also doesn't deal with the climate change impact of doubling our plastic production every 20 years and then moving to 20% of our greenhouse gases coming from the plastic industry.
What I would encourage you to do is think about what Procter & Gamble and some of the toiletry companies are now proposing with the Loop system. It is an ideal kind of reduction and reuse system where they are talking about having toiletries that are sold in bulk in grocery stores put into reusable containers that consumers can fill up, use at home and then go back and fill up again.
That is the key to a successful approach.