I want to start by saying we've been very engaged in this for over a year. In fact it was Mr. Brian Masse, the member of Parliament for Windsor West, who first reached out to us to work with us. Our industry recognized that there was a problem with these plastic microbeads. They're used as an exfoliant in products to remove dead or dry skin. It was recognized that they were not being caught in the waste water system, and so our member companies, the vast majority of which are in personal care products, committed fairly quickly to removing them from those products.
When we met with Mr. Masse, a couple of things were important to us as an industry. We wanted to have a regulation for two reasons. One was that we didn't want those who might not be part of our association to still be able to import them, or if someone was importing a low-cost product from outside of the country and didn't know, there had to be a way to stop that.
Secondly, there are those who counterfeit products. There are a lot of counterfeit products on the market, and we wanted to ensure that there was a regulatory authority in place that would help to get those counterfeit products off the market. We wanted regulation. We also wanted it to be federal and not provincial, because our products are sold everywhere in Canada. We didn't want to have different regulations in Ontario and Quebec and Manitoba, etc. That would make it impossible to implement. Provinces also don't have the enforcement vehicles to go and check products, whereas the federal government does.
The third concern we had was that whatever that regulation was, it had to be consistent internationally. This issue was first addressed legislatively in the United States. A model called the Illinois model was developed. It included a definition, with periods of time to remove products in different classifications of products. Some were in drugs. Some were in cosmetics. We wanted a common definition and a common time frame so we could implement it universally. Nothing makes it more difficult to implement than when you have different, maybe contradictory, definitions. Again, we're making products not just for Canada or Ontario but for international markets.
That's what we asked for. We made our case to Mr. Masse. He brought a resolution to the House of Commons. We worked with the office of the federal Minister of the Environment at the time. We had outreached to the then Liberal caucus. I think because we were very supportive of it, there was a very rare occurrence in the last Parliament: there was a unanimous decision to pass that resolution. That led to the Minister of the Environment beginning the process, under CEPA, to put in place a regulation. That process is well advanced. I think they've worked out all of the detail and it's working through the process. The beauty of that is we will get a Canadian regulation consistent internationally that will be enforceable.
In terms of our member companies, they are all in the process of either being out of them or in the process of getting out of them. I think this was great co-operation by everyone.