We largely work through the lending organizations. The lenders, when you're going to get your mortgage loan insurance, would say that you're buying a Landmark home and ask you if you know that they're net-zero ready or some level of performance on the EnerGuide rating scale. The lenders, the mortgage loan professionals, and the real estate agents are the ones who usually make the connections for the buyer if the buyer is not already aware of the availability of the CMHC's incentive to move up the efficiency scale with their purchase.
It's up to a builder to demonstrate that they've met a level of performance. That level of performance is then provided back to the homeowner and CMHC, and the appropriate refund on the mortgage loan insurance is issued. It comes into play in the mortgage loan insurance application process, which arguably is a behind-the-scenes sort of program that consumers don't necessarily come across until they're actually in the homebuying process.