It falls to a commercial entity. For instance, in Europe, there was a time when United Airlines was not allowed to fly into Switzerland for about two hours because they had collected data that the data protection directives said it was unnecessary to collect.
Also in Switzerland, I think, Coca-Cola was shut down, or had the threat of being shut down, because Coca-Cola was collecting more information than it needed to. The only enforcement the Swiss could do against the multinational corporation was to say the corporation was not going to operate in their country if they were not going to comply with Swiss--