We have a communications group that could do part of the work, and we could hire staff to help us with advertising. Advertising is very costly. I don’t want to say that it would be the only method we would use, but our main issue is to be able to reach a greater number of Canadians.
The information that we want to disseminate is not only aimed at individuals or consumers. We would also like to reach companies or organizations. We already provide guidelines, including those on consent that should be published shortly, to help companies comply with the Act.
During the consultations that led to our report on consent last year, consumers and companies told us that one of the important roles of the Office of the Privacy Commissioner was to provide advice and guidelines. We’ve established a list of 30 important topics on which we would like to be able to provide guidelines or advice to consumers and companies. In light of the current budget, one of the major limits is time. Given the diverse nature of our work, including investigations, we will be unable to give advice on all 30 chosen topics within a reasonable time. Yet, I don’t believe that the list contains outlandish topics. These are all important subjects on which we should be able to give advice, but we can’t.
Finally, beyond general advice and guidelines, in specific cases more likely to concern many Canadians, we would like to be able to give advice to companies about to implement any type of commercial measures. Once again, we have very limited financial resources, so we can only do one or two of these interventions.