Again, we believe that the principles of consumer trust—putting customers first, giving them control over their data and getting their consent for usage of data—make sense. The specific ways in which that is done and the amount of record-keeping and the bureaucracy involved sometimes seem to outweigh the benefit to consumers, so we really think we need to work together as a community to find a right balance that's not too onerous.
For example, a large company like ours might be able to comply with a very onerous regulation that's very expensive to implement, but a small business might not. We have to find ways in which those principles can be implemented in a way that's efficient and relatively simple and straightforward.
Yes, we definitely support the principles behind GDPR. We think the actual legislation is still a bit of a work in progress, in the sense that we don't know exactly what the meaning of some of the legislation will be once it gets to the regulatory or judicial level—what exactly constitutes reasonable care, for example, on the part of a company.